Tuesday June 30, 2009 at 15:07
How many people can say they got to play hooky from work for a day to go to a College World Series game?! I never thought I would be so lucky, but on Monday, June 22, as a Keyframe Intern accompanied by my supervisor and another co-worker, off I went.
So it wasn’t exactly playing hooky, but it felt like it when we arrived in Omaha – the atmosphere was wild. The temperature was in the upper 90’s with a heat index nearing 110. We had to drive around the stadium a few times until we got our parking situation figured out, but that gave us a great opportunity to check out the tail-gaiting parties. These were the die-hards determined not to let the intense sun spoil their good time. One group even had a small swimming pool under their tent to beat the heat where they dipped their feet and sipped their beverages. Others were not so lucky, and had to fight their way into the general admission area where they waited for hours in long lines. Their dedication amazed me. There was no shade in sight for these committed fans as we listened to repeated announcements that if we “started to feel dizzy, please head towards one of our emergency tents.” We headed up to the control room (equipped with A/C) to visit our Daktronics/Keyframe colleagues who run the scoreboard for the games, dropped off our bags and went back out into the heat to tour the stadium before the game started. On our way back up through the press elevator, I bumped shoulders with Erin Andrews, one of ESPN’s sportscasters who is no stranger to the College World Series. I couldn’t resist doing a little bragging as I sent out a mass text message to some of my sports-minded friends back home.
Out of the heat and back in the sanctity of the control room, I got a run-down of the equipment and did my best to stay out of the way as the operators went to work after the first pitch. This wasn’t always easy since I’m sometimes known to get a little camera happy! Lambert, the organ player, got us in the mood with “Take me out to the Ball Game,” and really got the crowd going with “God Bless America,” during which four jets flew directly above the stadium. He was entertaining to watch with his 70 year old sheet music that he doesn’t really use…he plays from memory. Lambert has been around since the very beginning and has seen multiple renovations to the facility. He is as much a part of the College World Series as the stadium itself.
Unfortunately, we had to cut the game short, say goodbye to the operators in the booth and start the long drive home. We kept track of the score on the way and realized we missed some pretty exciting moments. In the end, LSU took the prize. It was a good fight, a great game and an incredible day.
(Post By Jessie Wienhold, Keyframe Intern)
Friday June 12, 2009 at 8:05
In-Stadium Creative Media Interview With Account Manager At Keyframe, Ryan Pederson | StadiaTech.com
I was asked by the folks at StadiaTech to share my thoughts on digital signage and content. Click through and enjoy. Make sure to browse their site - there is some great information on the sports industry.
(Post by Ryan Pederson)
Thursday May 28, 2009 at 10:13
As Keyframe Manager, I am responsible for ensuring that our entire operation runs smoothly and as planned. This entails occasional visits to our various outposts. With studios in Tampa, Las Vegas, New York and Shanghai, I really can’t complain.
On a recent visit to our Shanghai facility, I was treated to wonderful food and a visit to the Harmony Times Square mall in Suzhou, China, which is just a short trip from Shanghai. Our Keyframe Shanghai team produced some amazing content for their huge Skyscreen LED display, including a couple of 5:00 animated short films. One of those short films (shown above) is about a UFO mother ship releasing smaller spaceships to descend on the Suzhou Mall and beam up innocent bystanders.
This video was shot with an HD camera, turned on its side so that the content can be viewed on the level. As you can probably tell, the Skyscreen is a long, narrow display that faces down from above the sidewalk in the Harmony Times Square mall. Next time you’re in Suzhou, I recommend checking it out.
(Post by Pete Egart)
Friday May 08, 2009 at 16:27
Event Producers constantly joke about how their productions could be the basis for reality TV. This was the idea when the stars aligned and two of Keyframe’s finest shooters had a free weekend that magically intersected with Auburn University’s spring football game. A full-scale reality show was out of the question, but A-Day was a prime scene for a quick behind the scenes look at what we actually do.
So, Garland Conger & Mike Procunier slung a camera on their shoulders, wired up a couple of mics and followed “AUHD” from the production meeting to the final frame. The final result? A successful production and resulting video showing what it actually takes to run a videoboard. While this video spotlights Auburn, it’s merely a peek behind the curtain of what Keyframe does for numerous colleges and universities across the country, for hundreds of events every year.
Also, check out the brief mention by our friends at Sports Video Group (SVG).
(Post by Bo Cordle)
Thursday May 07, 2009 at 12:46
Here’s something a bit different. The Keyframe NYC office was asked by our Daktronics brothers and sisters to create a model of One Times Square, which was later to be used in a sales pitch. Well, one thing leads to another and soon Keyframe was asked by the client to expand on the model and highlight more of their properties. This is what we developed. Enjoy our version of Times Square.
(Post by Ryan Pederson)
Thursday February 12, 2009 at 10:20
Tuesday January 06, 2009 at 17:46
When one thinks of Romania, they often think Transylvania or Dracula. Well, I wasn’t quite sure what to think or expect when I was told that I would be heading to Bucharest and helping out with a large Daktronics LED installation at the Cocor Luxury Store. The displays installed are the second largest in Europe, so no pressure.
My first trip was in late September/early October 2008, and I worked with the client to develop creative concepts to be produced for the December 1st unveiling. Given the language and cultural barriers, I quickly learned that visual exampleswere the best way to communicate with the folks at Cocor.
After heading back to the States to pow wow with our production staff and manage the projects to completion, I returned to Bucharest in mid-November and delivered the final content. I also met with Cocor’s advertisers to explain the difference between LED content production and broadcast and print production, as well as discuss creative ideas for ads.
Finally December 1st arrived and all of the hard work and hours spent on this project paid off as Cocor held an unveiling of Cocor Channel, their name for the LED displays (and their very own Vimeo account). The crowd response was overwhelming. There was applause after every treatment, with especially loud cheers after the Romanian flag and Bucharest/Romanian history animations played. You should have seen the amount of people taking pictures and all of the press and news cameras - heck, CNN was there! After the event, there was a lovely reception at the Intercontinental Hotel. The Daktronics representatives and I were approached frequently by those wanting to congratulate us on the amazing job on the displays and the content. Keyframe is continuing a working relationship with Cocor and their advertisers, and the Daktronics displays are already attracting a lot of positive attention (read more about the partnership here and be sure to head on over to our Vimeo account and watch a few of the treatments we created, including the one above).
This was not only an amazing experience because of the project’s size and complexity, but also because of the cultural experiences. With help from my friends at Cocor, I learned how to recognize certain words, especially at restaurants where a mistake could be catastrophic. “Pui” is chicken, which was my safety food. I also learned that carbonated water is not a favorite of mine, but is the standard there. So, “apa plata”, or still water, was added to my vocabulary.
My second trip was over Thanksgiving. They obviously don’t celebrate the holiday. However, Dan Barbulescu, the Chairman of the Board, and the other wonderful folks at Cocor entertained me and other Daktronics folks at an Austrian restaurant that day so that we wouldn’t miss out on a big feast. We had AMAZING schnitzel, potatoes, chicken, bread, sour soup, and the Romanian specialty, plum brandy (which, PS, is some of the strongest stuff I have ever encountered in my life and warms you up instantaneously).
The architecture in Bucharest and surrounding areas is quite fascinating. Styles from Baroque, to Rococo, to French and Italian Renaissance, to traditional Romanian architecture (wooden churches, Byzantine styles, etc.) can be found, and Russian influences are also apparent. I was also fortunate enough to take in a symphonic concert at the Romanian Athenaeum(a gorgeous building designed by French architect Albert Galleron, opened in 1888).
I am truly grateful for taking part in this project, and I can’t wait to see when Cocor Luxury Store officially opens for business in 2009! And to those of you who took the time to read this…Mult’umesc!
(Post by Stef Manning)
Friday December 05, 2008 at 14:35
I’m not sure how many people are familiar with bowling beyond the occasional visit to the local alley (I know I wasn’t until recently), but in the past year, I have learned more about that sport than I ever could have dreamed about. It’s really quite fascinating.
Things all started about a year ago when US Bowling Congress (USBC) contracted with Daktronics to replace their flip dot scoring system with LED technology. I was challenged with the task of helping the client bring their new display to life, adding an entirely new atmosphere and dimension to their tournament in Las Vegas this year. Since bowling is not a sport Keyframe typically designs content for, grasping the full scope of the project was a bit of a challenge. On top of that, the display they purchased was huge - about 7.5’ tall by about 350’ wide (see the picture above). Picture a 60 lane bowling alley with that LED video display on the wall above the pins from one end to the other, broadcasting your scoring results for all to see. With the way I bowl, this seems a bit overwhelming.
Myself and a number of other individuals from Daktronics spent an early November week in Albuquerque, New Mexico to perform testing with the client. While Daktronics set up the support structure, display, and control system, we were able to test some of our content on the actual display. I will be the first to admit how surprised I was by how much cooler it looked on the display compared to what we had been seeing on our computer screens. Some of the graphics produced included a one minute video highlighting the game of bowling and last year’s tournament (which will run as the bowlers enter the “grand stage” to start the competition), multiple logo treatments, an animated graphic that will be used to display Champion bowlers, a very large national anthem treatment, sponsor graphics, and five sets of scoring layouts. There is more to be done before the tournament in February, but after seeing the display come together I look forward to more production and am happy to report that everyone’s hard work paid off. The content looked great and all of the stats and scoring information functioned wonderfully.
It all seems a bit much for bowling, doesn’t it? But to these guys it is a big deal, and rightfully so. This year the organization expects about 17,400 teams participate in the USBC Open Championship Tournament, making it the largest bowling tournament in history. Just to give you a little more background on the Open Tournament and USBC here is how it works each year. The tournament moves to a different location each year, and they have to find a city with a convention center and hotel inventory large enough to accommodate them. Here’s the most unbelievable (but true) part: once they decide on a location, they start the three month process of building an entire bowling center within the facility (that includes all the lanes, pin setters, office space for USBC personnel, spaces for vendors and concessions as well as seating for the fans). The tournament itself lasts for about five months (7 days as week, 22 hours a day), and once the winners are declared, they tear it all down until the next year. Crazy huh?!?!
(post by Trisha Schuver)
Friday October 31, 2008 at 17:14
Here is the winner of our office Halloween costume contest, Justin Ochsner, dressed as Jim Halpert from The Office dressed as a 3 hole punch.
Note: Justin MAY have been the only person to rock a costume today.
(post by Ryan Pederson)
Friday October 31, 2008 at 12:29
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