KeyframeBar

Friday August 01, 2008 at 16:14

Video

Have you seen our latest demo reel?  Well, here it is.

We’ve been producing some great stuff as of late.

Want to see it in higher quality?  Sure you do.  Go here and snoop around while you’re there.

(Post by Ryan Pederson)

Tuesday July 22, 2008 at 18:56

Video

We recently won an award for this, which you can read all about here.

(Post by Ryan Pederson)

Monday July 14, 2008 at 17:59

Photo

This past week, a group of Keyframe folks attended the IDEA (Information Display and Entertainment Association) conference in Chicago. IDEA is the group of people that run the “show” at sporting events, etc. The attendees are a close-knit group of people, and, unlike typical conferences, this one truly is a great time. We normally stay on the outskirts of the host city, but this year was the 25th anniversary of the group - so we did up right and stayed right in the city, at the Hilton Chicago. Because of that, there were lots of places to be, lots of things to do, and little sleep to be had. As a group (we’re talking 350+), we attended a game at Wrigley. How the organizers were able to secure that many tickets is beyond me. We were also given behind the scenes tours of the United Center (Bulls and Blackhawks), Soldier Field (Bears), and US Cellular Field (White Sox) - all with insane open bars. I think the US Cellular Field groundskeeper had the night off because we were actually allowed to roam around the bases and infield grass (see above) and were also able to sit in the dugouts. On the final evening, the Golden Matrix Awards dinner (the group’s version of the Academy Awards except without the gift bags…or Jack Nicholson) was held overlooking US Cellular Field, and Daktronics/Keyframe was honored with the “Allied Member Achievement Award”, which is essentially the only award vendors can win. Since 1993, we’ve won it 8 times, so we’ve got that going for us, which is…you know…nice. Now it’s time for me to start jockeying for a spot on the attendees list for the next conference. I think I can handle Phoenix in January. (Post by Ryan Pederson)

This past week, a group of Keyframe folks attended the IDEA (Information Display and Entertainment Association) conference in Chicago. IDEA is the group of people that run the “show” at sporting events, etc. The attendees are a close-knit group of people, and, unlike typical conferences, this one truly is a great time.

We normally stay on the outskirts of the host city, but this year was the 25th anniversary of the group - so we did up right and stayed right in the city, at the Hilton Chicago. Because of that, there were lots of places to be, lots of things to do, and little sleep to be had.

As a group (we’re talking 350+), we attended a game at Wrigley. How the organizers were able to secure that many tickets is beyond me. We were also given behind the scenes tours of the United Center (Bulls and Blackhawks), Soldier Field (Bears), and US Cellular Field (White Sox) - all with insane open bars. I think the US Cellular Field groundskeeper had the night off because we were actually allowed to roam around the bases and infield grass (see above) and were also able to sit in the dugouts.

On the final evening, the Golden Matrix Awards dinner (the group’s version of the Academy Awards except without the gift bags…or Jack Nicholson) was held overlooking US Cellular Field, and Daktronics/Keyframe was honored with the “Allied Member Achievement Award”, which is essentially the only award vendors can win. Since 1993, we’ve won it 8 times, so we’ve got that going for us, which is…you know…nice.

Now it’s time for me to start jockeying for a spot on the attendees list for the next conference. I think I can handle Phoenix in January.

(Post by Ryan Pederson)

Thursday June 26, 2008 at 14:28

Text

We're talking baseball

Hey everyone. This weekend I’m making a trip up to the Twin Cities to watch the Twins take on the Brewers in the Metrodome. Follow me, if you will, through my average baseball game experience.

I’m gonna show up about an hour before game time and buy the cheapest ticket available. Then I might wander around for about 30 minutes trying to get an autograph or a souvenir baseball before the game starts. Before I take my seat I will probably buy a beverage and a hot dog with the money I saved from the cheap ticket. These two items seem almost mandatory to get the full in-game experience. After that, I wait for the first pitch.

I’m more of an actually-watch-the-game type of person as opposed to the I-came-to-get-out-of-the-house type of person. It almost never fails that I see someone in front of me wearing a home team jersey heckling someone a few seats away wearing the jersey of the away team. I usually end up passing money one direction and passing concessions the other at least once per game. Hearing the call of the vendor walking up and down the stairways can almost make anyone need to buy something due to the convenience of not having to shuffle out of their seating row past 5 to 10 other game patrons.

At the crack of the bat, I cheer for the home team or hope for the play to end in an out for the away team. I’m more of a fair weather fan, but once I’m in the stadium watching it live, I can’t help myself. There is just something about the atmosphere of being at the game that takes me to that next level of fandom. At every foul ball or deep hit I find myself hoping the ball lands in my vicinity to give me a chance at a keep-sake. I’m not sure why. The ball I get would most likely end up in a box in storage somewhere. I think it is part of the emotions that come from being at the game.

I’ll do the wave. I’ll join in during crowd cheers. I’ll ‘ooo’ and ‘ahh’ with every hit and error, applauding or muttering. At the end, I’ll walk away from my seat to stand in line with everyone else who is trying to get to their vehicle or to the public transportation. I’ll talk with others who joined me for the game, some I know and some I just met that night. The conversations will end in either, “Chalk up another win for the home team,” or “We’ll get ‘em next time.”

Nonetheless, I will be a participating fan and feeling those emotions this weekend as I enjoy the evening game atmosphere inside the Metrodome.

(Post by Justin Ochsner)

Thursday June 26, 2008 at 14:01

Video

Hollywood Casino and Joan Rivers

In February, Hollywood Casino at Penn National Race Course purchased an interesting new Daktronics LED display (41 separate displays placed together in a 77’ long serpentine curved structure with gaps and columns…check it out here and here) and were set to open to the public in the middle of February. Well, they had a fantastic display, but nothing to put on it, so they came to Keyframe for help.

We provided them with creative and production consultation and eventually produced a nice, long loop of some pretty awesome, high-concept content (see the video for one of the spots we created). Our creative team really did a great job.

Everything went smoothly during the “soft-opening”. We were on hand for their first few days just to give them some “peace-of-mind” since everything was so hectic for the folks at the casino.

When they were finally ready to open for realsies at the beginning of March, they pulled out all of the stops with a Hollywood-appropriate “Red Carpet Event” complete with Joan Rivers (sorry, no Melissa). The feedback from the crowd, the client, and Joan was incredible. Everyone turned their attention to the display because of the content and watched the live video playback of the event rather than fight to get a closer look amongst the crowd.

The content looked fabulous, and everyone involved was pleased with the help Keyframe provided. These are the types of projects I love working on.

(Post by Stef Manning)

Thursday May 29, 2008 at 16:26

Video

We produced this no-frills, no-budget tour of Times Square last fall just because we could…and we thought you would find it interesting.

(Post by Ryan Pederson)